Churchill Downs Incorporated-owned sportsbook, BetAmerica, will re-brand as TwinSpires this year.
The brand transition will commence with the anticipated launch of the TwinSpires online sportsbook and casino into Michigan later this month, pending final regulatory approval.
TwinSpires, Churchill Downs Incorporated’s pari-mutuel wagering business since 2007, is the industry-leading Advance-Deposit Wagering operator offering online and mobile betting on U.S. and international horse racing. The brand is backed by the tradition and integrity of Churchill Downs – home of the world-famous Kentucky Derby and nearly 150 years of wagering history.
“Pursuing a single brand strategy allows us to maintain focus on integrating our horse racing wagering platform alongside our sports betting and iGaming business, which will provide our players with the ultimate online and mobile betting experience,” said Ian Williams, President of Online Gaming, Churchill Downs.
Current TwinSpires horse players will continue to experience the same market-leading mobile and desktop product, promotions and customer service.
Existing BetAmerica online players can continue to utilize the BetAmerica platform as normal before a seamless migration to TwinSpires in the first half of 2021.
BetAmerica’s mix of retail and online sportsbooks that will transition to the TwinSpires brand are currently available in New Jersey, Pennsylvania, Indiana, Mississippi, Michigan and Colorado.
BetAmerica is a Churchill Downs Incorporated company offering sports wagering and iGaming in New Jersey, Mississippi, Pennsylvania, Colorado, Michigan and Indiana.
TwinSpires is a Churchill Downs Incorporated company and the official wagering partner of the Kentucky Derby. The brand has been utilized by CDI’s online pari-mutuel wagering business since 2007.
About Churchill Downs Incorporated
Churchill Downs Incorporated is an industry-leading racing, online wagering and gaming entertainment company anchored by our iconic flagship event, the Kentucky Derby. We own and operate three pari-mutuel gaming entertainment venues in Kentucky: Derby City Gaming; Oak Grove Racing, Gaming, and Hotel; and Newport Racing and Gaming. We also own and operate TwinSpires, one of the largest and most profitable online horse race wagering, online sportsbook and iGaming platforms in the U.S. We are a leader in brick-and-mortar casino gaming with approximately 11,000 slot machines and video lottery terminals and 200 table games in eight states. Additional information about CDI can be found online at www.churchilldownsincorporated.com.