TwinSpires, the Churchill Downs-owned industry-leading online wagering platform for horse racing, sports, and casino, is thrilled to be approved by the Michigan Gaming Control Board to launch its sports betting and casino app and desktop product in the Wolverine State this Friday, Jan. 22.

To celebrate the launch of online sports and casino betting in Michigan, TwinSpires is offering Michiganders its best new player sign-up offer yet.

Starting Friday, new TwinSpires sports bettors can be eligible for up to $1,000 in bonus bets to utilize over a 7-day period, while new casino players can be eligible to play their first 24 hours risk-free up to $500.

“Michigan sports fans are some of the most devoted and passionate fans in the country, and our new app and desktop platform can help them become even closer to the action of their favorite collegiate and professional sports teams,” said Ian Williams, President of TwinSpires.

“We are excited to be launching in Michigan and looking forward to serving our sports bettors and online casino players with the best in market online and mobile product, promotions and offers.”

Last week, TwinSpires announced Pro Football Hall of Fame quarterback Brett Favre would star in the company’s new Bet Dedicated campaign, which celebrates the brand’s expansion from offering online wagering on horse racing to also including online sports betting and casino games.

Along with a mix of traditional and digital media advertisements, the commercial pays homage to TwinSpires’ betting expertise, courtesy of its association with Churchill Downs – home of the world-famous Kentucky Derby and nearly 150 years of wagering history in the United States.

TwinSpires’ parent company, Churchill Downs Incorporated, recently announced that all of its BetAmerica sportsbooks would rebrand as TwinSpires in the first half of 2021. The mix of retail and online sportsbooks that will transition to the TwinSpires brand are currently available in New Jersey, Pennsylvania, Indiana, Mississippi, Michigan and Colorado.

To view/download the Bet Dedicated ad, behind the scenes video and creative click here